What if people bought cars like they buy computers?
General Motors doesn’t have a “help line” for people who don’t know how to drive, because people don’t buy cars like they buy computers - but imagine if they did…
Helpline:
“General Motors Helpline, how can I help you?”
Customer:
“I got in my car and closed the door, and nothing happened!”
Helpline:
“Did you put the key in the ignition and turn it?”
Customer:
“What’s an ignition?”
Helpline:
“It’s a starter motor that draws current from your battery and turns over the engine.”
Customer:
“Ignition? Motor? Battery? Engine? How come I have to know all of these technical terms just to use my car?”
